SEE UU AT RAVISHING FASHIONISTAS 21.08.21

Who Is UU?


editorial over glasses

Ulterior Uniform believes that women shouldn't have to sacrifice a part of themselves when they get dressed in the morning. The UU woman is simultaneously strong and feminine, sophisticated and bold - and she's not afraid to express it.

UU offers Australian women high-end options for long-term wardrobe building in warmer climates. We do this by providing innovative, versatile designs that translate across workwear, daywear and evening wear.
Ulterior Uniform allows women to express and empower their complete selves with confidence. The brand is designed for confident women who want sharp clothing with an unexpected twist.
UU is committed to maintaining functionality and quality while incorporating natural, breathable fibres.

head shot

The emerging Brisbane fashion label, Ulterior Uniform, is the brainchild of creative Rebecca Crawford. She was ready to utilise the knowledge and tools attained from a business degree at QUT and advanced diploma in fashion at TAFE to fill the gap in the market for working women who are sick of choosing a 'role' everyday, in turn sacrificing important parts of their personalities.

Rebecca grew up drawing inspiration from both street style and high fashion. She incorporates unexpected details from sportswear and utilitarian dressing with the codes of classic suiting and tailoring, to create innovative, unique garments.

After graduating from TAFE in 2017, Rebecca entered her individual graduate collections into Brisbane Fashion Runway, where she received acclaim from the public and industry figures alike. Ulterior Uniform, the label, officially launched its first collection in 2018 and debuted at Brisbane Fashion Runway and RAW Brisbane OASIS.

In 2019, Ulterior Uniform was featured in the QUTCEA Fashion 360 Accelerator Showcase, and positioned its place as one of the most exciting and innovative emerging brands to watch in 2019.